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Exploring Bavaria’s Best: “Taste of NUE” Brings Nuremberg Closer to Türkiye

Issue 32 - 2025
Exploring Bavaria’s Best: “Taste of NUE” Brings Nuremberg Closer to Türkiye

The “Taste of NUE” event in Istanbul, hosted by Albrecht Dürer Airport Nürnberg, brought together valuable partners and tourism stakeholders to highlight the strong and growing connection between Türkiye and Nuremberg. 

Silvia Arai Hoffmann, Robert Nehr, Tino Krannich, Bülent Bayraktar and the representatives from Albrecht Dürer Airport Nürnberg, Rothenburg Tourism Office, Ingolstadt Village, Wertheim Village, Bavaria Tourism and Dornauers also attended, showcasing the many unique experiences awaiting Turkish travelers in the region.

Currently, Turkish Airlines, Pegasus Airlines, Corendon Airlines, SunExpress , and Freebird Airlines operate between Türkiye and Nuremberg. 

Why Nuremberg? A Hidden Gem at the Heart of Europe

Nuremberg and its surrounding region offer a captivating blend of history, culture, and modern luxury — making it one of Europe’s most enchanting destinations year-round.

During the winter season, the world-famous Christkindlesmarkt in Nuremberg and the nearby “Christmas City” of Rothenburg transform the region into a fairytale setting, attracting visitors from across the globe with their festive lights, handcrafted gifts, and heartwarming traditions.

Beyond its seasonal charm, the region is also a haven for shoppers. Ingolstadt Village and Wertheim Village deliver a world-class luxury shopping experience, featuring over 110 carefully curated brands and year-round discounts of up to 60%.

For food lovers, Nuremberg offers a feast of authentic flavors. The city’s culinary heritage ranges from its EU-protected gingerbread and sausages to its distinctive red beer. With the highest per-capita concentration of Michelin-starred restaurants in Germany, Nuremberg is a true gourmet destination.

Connectivity adds yet another layer to its appeal. In 2023, more than 4.1 million passengers traveled through Nuremberg Airport, with nearly a quarter flying between Türkiye and Nuremberg. This strong connection highlights the Turkish market as one of the most vibrant and significant for the region.

Whether for shopping, gastronomy, or seasonal magic, Nuremberg stands as a perfect gateway to experience the best of Bavaria and beyond 


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