The International Air Transport Association (IATA) officially opened the 2025 World Financial Symposium (WFS) and World Passenger Symposium (WPS) in Istanbul, bringing together leaders from across the global aviation industry to discuss the future of financial sustainability, passenger experience, and digital transformation.
Delivering the opening remarks, Sandrine Le Borgne, Senior Vice President, Corporate Services & Chief Financial Officer of IATA, welcomed delegates to the joint event, emphasizing the significance of holding both symposiums together. “Retail, passenger experience, and financial resilience are often discussed separately, but in reality, they are inseparable,” she stated. “A seamless journey for passengers cannot happen without financial sustainability, and financial sustainability depends on delivering real value to passengers.”
Le Borgne extended appreciation to Turkish Airlines for hosting the event, acknowledging the airline’s ongoing support for IATA and the active involvement of its Chairman, Dr. Ahmet Bolat, who serves as a long-standing member of the IATA Board of Directors.
Addressing the Industry’s Transformation Challenges
Le Borgne noted that while the transformation toward digitally enabled, seamless air travel is underway, it remains uneven. The existing technology offers immense potential, but airlines are faced with complex implementation challenges.
“Airline management teams are juggling a long list of urgent, often competing priorities,” she explained, citing pressures ranging from supply chain disruptions and sustainability demands to regulatory changes and inflation.
She highlighted the burden of legacy systems—such as outdated Passenger Name Records (PNRs), paper-based processes, and fragmented data—as a major obstacle. “They’re the invisible barrier standing between us and the seamless ‘what if’ future we all imagine,” she said.
Le Borgne emphasized that passengers increasingly expect the same digital convenience in air travel that they experience in other industries. “Our passengers are already living digitally in every other part of their lives. They see glimpses of progress in aviation—biometric gates here, digital boarding there—and they’re asking: ‘Why can’t air travel deliver the same seamless experience everywhere?’”
From Vision to Action: Three Priorities for Digital Transformation
In outlining IATA’s strategic priorities, Le Borgne identified three key focus areas driving the industry’s digital evolution:
While progress is being made, Le Borgne acknowledged that the industry is still far from achieving the critical mass of implementations needed for a truly global, document-free travel experience. The symposium aims to explore pathways for scaling successful pilot projects into interoperable global systems.
Collaboration as the Key to Industry Progress
Concluding her remarks, Le Borgne underscored that collaboration will be essential to achieving these ambitions. “We’ll only succeed if we work together,” she said. “The challenge we are facing is a business-model redesign that depends on finance, technology, and customer insight working hand in hand.”